Chroma™ Advance

Chroma™ Advance enables today’s busy airports to accurately model future passenger numbers and aviation income. With the current volatile business environment it is often difficult to calculate what impact world events may have on airport passenger numbers and aviation income.

It utilises a bottom up approach to data modelling enabling complete flexibility. Examples of analysis may include a 12% reduction in a certain world region, country or even airport due to a particular event. If this were to happen what impact would this have on passenger numbers and aviation income? If an airline were to “pull out” of the airport how would this effect aviation income. On a more positive note how much more income maybe generated by an upturn in passenger numbers on a particular route? All these questions are common but more often than not may take hours of spreadsheet analysis.

Chroma™ Advance provides the solution to these problems by accurately modeling passenger numbers on current and past data. By using a variety of input methods (including seasonal data file import, Fusion integration and other open interfaces)

Chroma™ Advance can accurately represent historic trends and then quickly apply changes to represent the anticipated demand. These changes to “Load Factor” may be altered using powerful distribution tools where additional demand maybe spilt across a number of flights using demand curve statistics.